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 a) FREE after 5, where for every 5 minutes a Digicel customer spends on a call to the Dominican Republic, Philippines, USA, Canada, and the Bahamas, they will get an additional 5 minutes FREE;

b) FREE after 15, where if a Digicel customer spends a total time of 15 minutes on Digicel to Digicel calls during the day, they will get FREE Digicel to Digicel calls for the rest of the day; and

c) Magic Number, where if a customer top-ups US$10 or more, he/she will get to call one other Digicel customer anywhere in the world for FREE for 3 days, and the customer still gets to keep their credit. 

“Go for Gold” is a promotion geared towards postpaid customers. Every time a postpaid customer pays a bill in full and on time, Digicel will give them a gold medal. Once per month Digicel will randomly choose one postpaid customer, who will get US$500 for every gold medal that they had received up to that point. There are over US$35,000 in cash prizes to be won.   

“We used these new promotions to slash our effective rate by over 50%. For example, our customers can now call the US for 20 minutes, but pay for just 10 minutes. That is a significant savings from what they were spending before, which will help our customers maximize their profits” E. Jay explained.  

To showcase how Digicel manages its cost and maximize its profits, E. Jay officially unveiled Digicel’s new retail bag, which is 100% biodegradable. The colorfully designed, red and green bag is not only environmentally friendly – as it breaks down into compost –, it is also financially friendly. E. Jay, who came up with the concept for the bag, pointed out that “…these new bags are over 70% cheaper than our old bags. For Digicel, that works out to a 6 figure yearly savings, which goes directly towards helping the company maximize its profits.” The new retail bags can be found in all of Digicel’s retail locations.